GRAI-commissioned study finds inducements increased betting spend by more than 10%
Source: GRAI (Ireland)
Research commissioned by Ireland’s Gambling Regulatory Authority and conducted by the ESRI found that gambling inducements increased betting among 622 men under 40 in a controlled experiment. Participants shown offers spent more than 10% extra, were nearly half as likely to abstain and were three times more likely to spend on bets with odds designed to be unfavourable, the study found.
Evidence that inducements increase betting, especially among people at risk of problem gambling, can guide restrictions protecting consumers.