Cambridge study finds young men receive 2.3 times more Irish gambling ad impressions
A University of Cambridge-led study of online gambling adverts in Ireland found that young men received 2.3 times as many impressions as women. The researchers analysed 411 adverts from 88 licensed operators; people aged 25 to 34 accounted for more than 6.2 million impressions, and the study noted that Irish legislation restricting social media gambling ads had entered into force.
The study found young men received more gambling-ad impressions than women, informing attention to Ireland’s social media restrictions.