Google opens YouTube Masthead campaigns to certified gambling advertisers
Google will permit online gambling advertisers to run YouTube Masthead campaigns from 21 October, according to its policy update. Advertisers must hold the relevant licence or certification for each targeted market and comply with Google's Gambling and games policy. Google also extended its certification health checks to every category covered by that policy.
Licensed advertisers can access YouTube Masthead campaigns only with required market-specific licences or certifications and policy compliance.