German courts shape conditions for influencer advertising by gambling operators
German court decisions have challenged a blanket ban on influencer advertising for licensed gambling operators, according to the legal analysis. A Hamburg administrative court found the prohibition disproportionate in a 2022 case involving a social lottery operator; in 2023, the Higher Administrative Court of Saxony-Anhalt upheld a ban for slot and poker operators.
Operators and advertisers need jurisdiction-specific legal advice because German courts have reached differing conclusions on influencer advertising bans.