AGCOM published two guidance documents to support its influencer guidelines and code of conduct, the report said. The FAQs state that gambling advertising is prohibited, including in influencer content, and cover disclosure, protection of minors and other conduct requirements.
Influencers and the businesses working with them receive guidance that gambling advertising remains prohibited in Italy.
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Italy’s AGCOM published guidance on 29 July 2026 addressing communication campaigns against gambling disorders, according to a legal-studio statement reported in the report. The statement says the guidance criticises the spread of tipster social-media accounts promoting bookmakers, including unauthorised operators, and argues that restrictions on recharge points have reduced operators’ promotional options.
It was reported that Democratic Party representative Vaccari welcomed AGCOM’s additional guidance on communications about gambling disorders. He called on Giorgetti to act on gambling advertising.
AGCOM official Davide Gallino said the authority had completed hearings and was working on updated gambling advertising guidance. He also said illegal gambling promotion circulates alongside legal advertising and described Polymarket as resembling a sports betting site.
AGCOM is preparing an updated document on gambling advertising guidance after receiving a strong response to its public consultation, official Davide Gallino said at an event in Salerno. Gallino said the authority regulates commercial gambling communications, while ADM is the sector’s main regulator, and pointed to differences between rules for television and social platforms.
AGCOM’s council approved a guidance document on responsible gambling advertising, according to the report. Operators are expected to be able to take part in a 30-day consultation starting the following week; the document was due to be made public in midweek. The guidance could take effect before summer, while reported details about proposed restrictions remain unconfirmed.