NAD refers Kalshi advertising inquiry to regulators over influencer disclosures
BBB National Programs' National Advertising Division said it will refer Kalshi to state attorneys general and other authorities after the company declined to take part in an inquiry. The review examined whether social media advertisements disclosed connections between Kalshi and influencers or affiliates, and whether the company took adequate steps to ensure compliance with FTC endorsement guidance.
The referral highlights scrutiny of whether influencer and affiliate advertisements disclose connections and comply with endorsement guidance.