The Italian Federation of Tobacco Retailers said AGCOM’s influencer code and March application FAQs clarify that rules on advertising gambling for money also apply to influencers and content creators. FIT said the FAQs followed the code’s approval in July 2025 and publication in August.
Influencers and content creators must account for gambling advertising rules under Italy’s clarified code.
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AGCOM has opened a public consultation on updating its guidance for Italy’s gambling advertising ban, according to a report on comments by its official Davide Gallino. The consultation deadline is 22 November; Gallino discussed enforcement involving digital platforms and the difficulties of distinguishing prohibited advertising from permitted communications.
AGCOM has launched a public consultation to update its guidelines, and the deadline is set for 22 November. Davide Gallino, Head of Unit Compliance and Enforcement at AGCOM's Media Services Directorate, spoke at an International Masters of Gaming Law masterclass. The masterclass was titled "The Great Ad Ban Experiment: 8 Years of Lessons from Italy". The review arrives eight years after Italy brought in its ban on gambling advertising.
Valérie Peano, founding partner of EGLA, criticised Italy’s gambling advertising ban during a panel at SiGMA World 2026. She said the Decree of Dignity was under review by the Court of Justice of the European Union over procedural issues and argued that the ban lacked scientific assessment and an ex-post review. Peano also called for balance in the ongoing consultation.
The Decree of Dignity is under review by the Court of Justice of the European Union over procedural problems, Valérie Peano, founding partner of EGLA, told a panel at SiGMA World 2026. The measure was never notified to the European Commission or to the member states, which would mean it is not applied, as happened in Lithuania, she said.
Stake Italy national director Fabio Angeli Bufalini called for joint responsible-gambling campaigns involving ADM and the health ministry at Sigma World in Rome. He said the new online rules had not yet been fully implemented and that their effects would become clearer in the future; Stake Italy also plans to propose changes to AGCOM’s infotainment consultation.
Fabio Angeli Bufalini, national director of Stake Italy, spoke at Sigma World in Rome on a panel about the new online gambling regime in Italy one year on. He called for a common approach with ADM and the health ministry on joint campaigns that are not left to a single operator. Bufalini said Stake Italy is investing in a campaign that communicates responsible gambling rather than customer acquisition. He said that without a joint approach the campaigns amount to marketing and are seen as hypocritical by consumers.
Quirino Mancini, an IMGL Executive Committee member, said Italy should continue updating its gambling framework as new international challenges emerge. He described the country’s licensing and regulatory system as a reference point for other markets and said AGCOM’s updated guidance on infotainment could clarify advertising rules.
Quirino Mancini, a lawyer and member of the IMGL Executive Committee, said Italy will have to adapt to new international challenges.
Reportedly, Italy's AGCOM has opened a 30-day public consultation on draft changes to its 2019 advertising guidelines, set out in Annex A to resolution 234/26/CONS. The proposal sets cumulative conditions on autonomy, trademark registration and newsroom structure for activities using brands linked to gambling licensees to fall outside the Decreto Dignità advertising ban.
Italy's AGCOM has opened a 30-day public consultation on proposed changes to its guidelines on the ban on gambling advertising, set out in Annex A to resolution 234/26/CONS, according to the authority. The proposal, would set cumulative conditions under which activities using brands linked to gambling licensees could fall outside the advertising ban. The provisions are a draft and are not yet final rules.