Genius Sports says prediction markets could support its data and sportsbook business
Genius Sports chief executive Mark Locke told investors that the company provides data, settlement and integrity services to prediction-market platforms, and data and pricing to market makers. Locke said Genius Sports already has agreements with Kalshi and Polymarket and argued that demand for sports wagering could persist even if individual platforms struggle. The company also serves traditional sportsbooks through its data and media businesses.
The comments outline Genius Sports’ stated commercial exposure to both prediction markets and traditional sports betting.