Genius Sports CEO says prediction-market demand could benefit suppliers
Genius Sports chief executive Mark Locke said prediction-market activity could create opportunities for traditional betting suppliers even if regulation changes the sector. He said demand for sports wagering would persist, while the article reports that Kalshi’s retail demand was concentrated in states without online sportsbooks, citing July figures from Eilers & Krejcik.
The outlook bears on suppliers’ potential exposure to changes in prediction-market regulation and sports-betting demand.