Genius Sports announced on 9 April 2026 that Tony Marlow had joined as chief marketing officer. Marlow will lead global marketing, communications and brand strategy and join the executive leadership team, the company said.
The appointment places Marlow in charge of Genius Sports’ global marketing and brand strategy.
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Genius Sports chief executive Mark Locke said prediction-market activity could create opportunities for traditional betting suppliers even if regulation changes the sector. He said demand for sports wagering would persist, while the article reports that Kalshi’s retail demand was concentrated in states without online sportsbooks, citing July figures from Eilers & Krejcik.
Corsair Gaming and Genius Sports were among the week’s share-price gainers after reporting second-quarter results, according to the report. Corsair reported revenue of $314.3m and raised its annual guidance, while Genius Sports reported revenue of $196m and also increased its full-year outlook.
It was reported that Genius Sports secured partnerships with Kalshi and Polymarket. Chief executive Mark Locke said the growth of prediction markets benefits Genius Sports.
Genius Sports chief executive Mark Locke said prediction-market growth was accelerating benefits from its Legend acquisition. He cited customer-acquisition demand, official data and commercial agreements with Kalshi and Polymarket during the second-quarter earnings call.
LIGA MX, Polymarket and Genius Sports announced a partnership covering prediction markets on the Mexican league’s competitions in the United States. Polymarket will be the league’s exclusive prediction-markets partner there, while Genius Sports will supply official data and integrity-information sharing; markets are planned for eligible US users from the 2026-27 season.