Genius Sports acquires Sports Innovation Lab to expand media business
Genius Sports said it acquired Sports Innovation Lab, combining the companies’ sports data and fan-activation capabilities. The parties did not disclose financial terms. Texas Capital analyst David Bain said the acquisition could strengthen Genius Sports’ media business and reiterated a $15 price target.
The acquisition adds a named data and fan-activation business to Genius Sports’ media offering, though the purchase price was not disclosed.