NFL names Fanatics Betting and Gaming non-exclusive sportsbook partner
The NFL signed a multi-year agreement naming Fanatics Sportsbook an official sports betting partner and Fanatics Casino an official online casino partner. The deal grants Fanatics rights to use NFL intellectual property and gives its sportsbook access to official data through Genius Sports; the agreement is non-exclusive and its financial terms were not disclosed.
The agreement gives Fanatics betting brands NFL intellectual property and official-data access while leaving the league free to add partners.