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Gambling Commission questions betting information access for World Cup newcomers

Regulation

The Gambling Commission said a post-tournament survey of 834 UK adults who bet on the 2026 Fifa World Cup found newcomers to football betting felt less equipped to make informed choices than more experienced bettors. Six in ten first-time bettors said they had enough information, compared with 83% of occasional tournament bettors and 91% of regular football bettors; the Commission cautioned that the first-time group was small.

The findings raise questions for operators about whether betting information is understandable to customers new to football betting.

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Regulation

UKGC publishes research into illegal lotteries and raffles on social media

The UKGC said on 13 August 2026 that it had published research into consumer participation in illegal lotteries and raffles run by individuals on social media. It commissioned Yonder Consulting to conduct a three-stage study after reports of suspected illegal draws on TikTok increased in 2025 compared with 2024.

New research from the UK Gambling Commission (UKGC), announced on 13 August 2026, examines consumer behaviour around illegal lotteries and raffles that individuals promote through social media. TikTok is the main platform covered, though Facebook and Instagram also feature. The work was assigned to Yonder Consulting, which carried out a three-stage mixed-methods project, according to a blog post written by Rupam Jagota, the regulator's Research and Impact Manager.

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