The Gambling Commission has launched its Consumer Voice framework in Great Britain, appointing four specialist research suppliers. Yonder Consulting, The Behavioural Insights Team, Humankind Research and Savanta each have a two-year contract, with possible extensions until 2029.
The contracts create research opportunities for four suppliers supporting the regulator’s work on gambling consumers.
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The UK Gambling Commission published research on how gamblers understand informed choice, according to a report. Participants said key information could be difficult to find, unclear or poorly timed, and raised concerns about assumptions around odds knowledge and generic guidance. The study frames informed choice as the ability to understand and use relevant information throughout the gambling experience.
The UK Gambling Commission presented research examining what informed choice means for consumers of gambling products, according to a report on the regulator’s statement. Strategic lead Donna Bateman said the research explored how views vary by product, venue and playing frequency.
Tim Miller, executive director of the UK Gambling Commission, opened the Ethical Gambling Forum on 28 April 2026 by discussing innovation and consumer protection. He said the regulator was nearing the final stages of reforms under the 2023 White Paper, including decisions on financial risk assessments, and cited £26 million for work against illegal gambling.
The UK Gambling Commission announced new rules on operators’ financial and ownership structures and changes to its Licence Conditions and Codes of Practice. The changes aim to improve the regulator’s information about operators and update consumer protections.
The UK Gambling Commission has announced a revised framework for financial penalties, reportedly due to take effect on 10 October. It introduces five infringement severity levels within a seven-step calculation process, with the starting point tied to gambling gross revenue or equivalent income during the infringement period. The highest-severity cases could attract penalties of up to 15% of GGY, or more in exceptional circumstances.