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Affiliate reportedly uses The Pools branding to direct UK users to unlicensed casino

Enforcement & compliance

An affiliate reportedly repurposed the branding of The Pools’ closed online casino to direct users to an unlicensed operator serving the UK. The report said the operator’s casino proposition had recently shut down.

The reported impersonation could direct UK users from The Pools’ former branding to an unlicensed operator.

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Deals & M&A

Betfair reportedly prepares to exit Italy as affiliate programme ends

Betfair reportedly plans to leave Italy, with its affiliate programme due to end on 31 October 2026. A report citing company sources says anticipated regulatory changes could make the Exchange service commercially unsustainable, and that Betfair’s Sportsbook and casino operations are also expected to cease. No operational closure date has been announced.

Betfair is reportedly preparing to leave the Italian market, starting with the end of its affiliate programme on 31 October 2026. According to a report citing company sources, planned regulatory changes would make the Italian Exchange service no longer commercially sustainable, and Flutter has decided to cease Betfair Sportsbook and casino operations in the country as well. No operational closure date for the gambling services has been announced.

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