Finland’s parliament approves gambling law for market opening in 2027

Finland’s parliament approved a comprehensive gambling law in its second reading, with the legislation due to take effect on 1 July 2027 after referral to the president for promulgation. Licensing is scheduled to begin in March 2026; the law limits most gambling promotion to licensed operators’ own channels, permits search-engine marketing and bans influencer marketing and advertising aimed at or likely to reach minors.