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Finland publishes law for regulated online gambling market from July 2027

Regulation

Finland has published a gambling law after presidential approval, establishing a framework for a regulated online market from July 2027. Most provisions take effect on 1 July 2027; the law introduces open licences for private operators and licensing requirements for software suppliers, while assigning oversight to a new authority within the Lupa- ja valvontavirasto.

Operators and software suppliers will need licences to serve Finland’s regulated online gambling market from July 2027.

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Regulation

Finland's online gambling rules raise channelisation concerns

Finland's regulated online gambling market is due to open in July 2027 under the Finnish Gambling Act, ending state-owned Veikkaus' exclusive rights to online casino games and sports betting. A Helsinki Times op-ed questioned whether tough responsible gambling measures, including restrictions on marketing and bonuses, will keep licensed offerings attractive, citing Sweden's experience since 2019. Sweden's regulator Spelinspektionen has itself suggested its 90 per cent channelisation target may have been overly ambitious.

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