Fast Track launched Fast Track AI at SBC Summit Lisboa, according to Muriel Le Senechal. She said the feature uses prompts connected to a customer database in real time to create campaign, reporting and other CRM content. Fast Track plans to launch a retention project in Brazil in November.
The feature and planned retention project may affect how Brazilian operators use CRM tools.
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Sunbet Italia, an ADM-licensed operator run by Betpremium S.r.l. within the Sun Bet group, has adopted Fast Track CRM to centralise player engagement and CRM activity. The operator said the platform consolidates data across sports betting, casino, live casino, poker, bingo, virtual games and horse racing, and allows its team to work with Fast Track's AI tools in Italian. Sunbet said the change aims to improve operational efficiency and personalise player communications.
Sunbet Italia, an Italian online sports betting and gaming operator holding an ADM concession, announced on 20 October 2026 that it has adopted Fast Track CRM, a platform for centralised management of CRM and player engagement activity. The operator is managed by Betpremium S.r.l. and is part of the Sun Bet group.
Terragon has appointed Tim French as commercial director, the company said. French previously worked at Greco and Fast Track, and will support Terragon’s efforts to broaden access to its player account management technology.
Reportedly, Exalogic expanded its collaboration with Fast Track on 18 August to introduce agentic CRM workflows in Italy. The collaboration covers Exalogic’s network of licensed brands.
Fast Track has agreed to provide player engagement solutions for bet-at-home’s sportsbook and casino, the companies said. The platform includes a shared real-time customer model and tools for engagement, gamification, loyalty and CRM workflows.
bet-at-home has integrated Fast Track's platform to handle player engagement across its sportsbook and casino. The company said the technology is intended to support management and expansion of engagement in regulated European markets.