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Fast Track agrees player engagement deal with bet-at-home

Deals & M&A

Fast Track has agreed to provide player engagement solutions for bet-at-home’s sportsbook and casino, the companies said. The platform includes a shared real-time customer model and tools for engagement, gamification, loyalty and CRM workflows.

The agreement adds a supplier’s player engagement and CRM tools to bet-at-home’s sportsbook and casino operations.

End-of-day close bet-at-home (ACX), EUR, to 4 September 2026
Story date8 June 20264 September 2026

Latest reported results

bet-at-home Xetra: ACX

Quarter ended 30 September 2019

Revenue
EUR 35.7m

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