Fast Track has completed the integration of Greco, which it said became a core product at the turn of the year. Chief executive and co-founder Simon Lidzén said the integration followed development of a data-science model to estimate a theoretical value for each player and help manage promotional risk.
The integration adds Greco’s player-value estimates to Fast Track’s platform for operators managing promotional risk.
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Terragon has appointed Tim French as commercial director, the company said. French previously worked at Greco and Fast Track, and will support Terragon’s efforts to broaden access to its player account management technology.
Reportedly, Exalogic expanded its collaboration with Fast Track on 18 August to introduce agentic CRM workflows in Italy. The collaboration covers Exalogic’s network of licensed brands.
Fast Track has agreed to provide player engagement solutions for bet-at-home’s sportsbook and casino, the companies said. The platform includes a shared real-time customer model and tools for engagement, gamification, loyalty and CRM workflows.
bet-at-home has integrated Fast Track's platform to handle player engagement across its sportsbook and casino. The company said the technology is intended to support management and expansion of engagement in regulated European markets.
NetWin.it selected Fast Track’s CRM, Rewards and Greco products for player engagement across its Italian operation, the companies said. The systems will be deployed together on a single customer model; NetWin.it operates an ADM-licensed online casino and sportsbook.