Grupo Esportes da Sorte has selected NGX technology for a third betting brand, which it plans to launch in Brazil during 2025. The companies said the new site will offer sports betting and online games. Their chief executives described the arrangement as a technology collaboration.
The agreement gives NGX a role in the launch of Esportes da Sorte’s planned third brand in Brazil.
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A group is taking control of BETBR Loterias, which also operates the B1BET and BRBET platforms. The report links the move to a rise in mergers in what it describes as the world's fifth-largest betting market.
SmartSoft announced the launch of its Cheesy Road game in Brazil’s regulated betting market on 23 April. The title is available through Esportes da Sorte, Onabet and Lottu, all brands of Grupo Esportes Gaming Brasil.
Esportes Gaming Brasil supports an online training platform developed by Sportradar and launched by Brazil’s Ministry of Sport and ANJL to help athletes identify and prevent match manipulation, according to the report. The platform is intended for clubs and athletes nationwide and is expected to become available from May. Sportradar has already delivered training at clubs sponsored by Esportes da Sorte.
Obabet, a BPX Group brand, has moved its betting operation to NGX’s platform, according to the company announcement. BPX said the change is part of its technology modernisation; the platform supports sports betting, lottery and casino products.
Corinthians is negotiating to remove Esportes da Sorte from its women’s football kit and secure a dedicated main sponsor, club president Osmar Stabile said. The club is also discussing the betting company’s men’s-team agreement; Stabile said a decision on releasing the brand from women’s football and other sports was expected on Monday 15 December.