Esportes da Sorte extends Corinthians sponsorship through 2029

Esportes da Sorte and Sport Club Corinthians Paulista have renewed their master sponsorship agreement until 31 December 2029, with increased investment and commercial rights.

The investment is reportedly estimated at R$150m a year, with performance payments that could take the total above R$200m depending on agreed targets. Corinthians will receive and manage all the funds.

The agreement includes branding on match and training kit, as well as digital and in-person activations. It covers fan experiences and support for sports and social projects linked to the club's calendar.

Darwin Filho said the renewal reaffirmed confidence in Corinthians and would strengthen Esportes da Sorte's connection with fans while expanding brand-building opportunities through experiences, innovation and activations. For the group, the renewal also reinforces its strategy of maintaining a consistent presence in Brazilian football, focused on engagement, reputation and institutional development.

Marcela Campos said the renewal reflected a partnership based on a long-term vision, consistent delivery and mutual value. She said the previous cycle had contributed to sporting success in both men's and women's football, and described the new phase as further establishing the partnership as a benchmark for master sponsorship in Brazilian football.

Since the partnership began in 2024, the parties have worked on match-day activations, hospitality, social media campaigns and on-pitch activities. The sponsorship has supported club projects, including initiatives linked to the Neo Química Arena through the Doe Arena Corinthians campaign, which has raised more than R$40m. The parties cited recognition for women's football players and coaching staff, as well as fan engagement programmes.