Dutch advertising committee rejects complaint over VriendenLoterij folder
The Reclame Code Commissie rejected a complaint about a VriendenLoterij promotional folder, finding that consumers would understand participation required a paid subscription. The complainant argued that the subscription requirement became clear only at the website payment stage; VriendenLoterij said the folder clearly stated the per-lot price and annual draw frequency.
The decision clarifies how the committee assessed disclosure of subscription terms in lottery advertising.