Brazil’s Conar issued a preliminary recommendation to suspend betting advertisements subject to complaints about CazéTV’s World Cup broadcasts, according to its statement. The adverts under review had expired, and CazéTV said it had adopted a more specific standard for betting brand activations and would respond to the council.
The recommendation signals scrutiny of how betting offers are presented during sports broadcasts.
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ABRAJOGO vice-president Ana Bárbara Costa Teixeira said Brazil’s provisional measure banning online betting had damaged investor confidence and hindered efforts against illegal platforms. She said the suspension interrupted cooperation that had helped remove about 60,000 illegal websites, a figure attributed to the Secretariat of Prizes and Betting as of August.
Brazil’s Provisional Measure 1,394 prohibits fixed-odds betting operations and advertising, and requires sponsorship signs to be removed within 10 days, according to the report. It says operator authorisations are to end within 30 days, while other lottery products, including Loterias CAIXA, are exempt; CAIXA said it has advertised on CazéTV since 2024.
Brazil’s Provisional Measure 1.394/2026 prohibits the operation, offering, intermediation and advertising of fixed-odds betting, with immediate effect from its publication on 25 September, according to the report. Existing advertising and sponsorship materials must be removed within ten days, while previously contracted materials may run until 5 October; new advertising and sponsorship deals are barred from publication.
CONAR suspended its self-regulatory actions for fixed-odds betting advertising after Provisional Measure 1,394 prohibited the activity nationwide. The measure took effect on 25 September and gave advertisers ten days to remove related advertising and sponsorship signs; CONAR said it would continue addressing irregular content within its remit and monitor Congress’s consideration of the measure.
ABRAJOGO and CONAR signed an agreement on responsible advertising in Brazil's betting sector. The agreement formalises ABRAJOGO's participation in the country's advertising self-regulation system.