Coljuegos proposes advertising rules with a 20% GGR marketing cap
Coljuegos proposed rules in Colombia that would give it oversight of gambling advertising, sponsorships and other commercial communications, subject to congressional approval. The proposal would cap operators’ marketing spending at 20% of project gross gaming revenue and require annual investment plans; the rules would take effect only after approval and publication.
Operators would need to meet proposed advertising, spending and responsible-gambling requirements if Congress approves the changes.