ANJ urges operators to cap World Cup advertising budgets
France’s ANJ urged gambling operators not to exceed their announced marketing budgets ahead of the 2026 FIFA World Cup, citing an average 25% rise in budgets. The regulator said mandatory three-minute hydration breaks in matches could increase exposure to betting advertising; an advertising industry body said a major broadcaster had pledged not to sell gambling slots during those breaks.
The warning asks operators to limit marketing spending as the tournament creates additional advertising opportunities.