bet365 increases US marketing as promotional spending nears 85% of GGR
bet365 has increased its marketing spending in the United States as it seeks to gain market share, the report said. A survey by Eilers & Krejcik Gaming indicated that the operator’s promotional spending for the quarter ending in October was heading towards 85% of gross gaming revenue. The report did not specify the year for that quarter.
The reported promotional spending approaching 85% of gross gaming revenue highlights bet365’s costly push to gain US market share.