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CazéTV denies abusive betting advertising in response to Senacon inquiry

Regulation

CazéTV has defended its 2026 World Cup coverage in a response to Brazil’s Senacon, which is investigating betting advertising during broadcasts. The channel said commentators’ discussion of odds and predictions was sports analysis rather than advertising, while asserting that broadcast campaigns met legal requirements; it acknowledged that presenters’ interaction with sponsored content could make ads more appealing to viewers.

Senacon’s inquiry examines whether betting promotions during World Cup broadcasts comply with consumer and advertising rules.

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IBJR estimates Brazil's clandestine betting GGR reached R$56bn

The IBJR said its monitoring and economic simulation identified 60,477 suspected betting sites in Brazil, with data updated to 27 October. It estimated annualised clandestine-market GGR at R$56bn, up from R$27.9bn, but said the 101% increase was a simulation rather than a direct market measurement. The report also said 85 federal authorisations covering 82 companies expired on 25 October after a 30-day period.

The Brazilian Responsible Gambling Institute (IBJR) said its LegitBet monitoring system identified 60,477 suspected betting sites operating in Brazil after the federal government's provisional measure banned fixed-odds betting. The institute estimated that the clandestine market may have grown 101% since 25 September, with data updated to 27 October, according to the IBJR.

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