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Casino Plus expands Alden Richards partnership to responsible-gaming campaigns

Deals & M&A

Casino Plus expanded its partnership with Alden Richards in the Philippines to include community initiatives and responsible-gaming campaigns, the company said. The agreement adds the “Hero For All” programme, run with the AR Foundation, while Richards continues promotional activities. Casino Plus did not disclose the arrangement’s duration or financial terms.

The expanded partnership combines Casino Plus promotions with community initiatives and responsible-gaming campaigns.

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Regulation

FAIR director urges audience research and evaluation for responsible gambling campaigns

Cinzia Castiglioni, scientific director of Fondazione FAIR, called for audience research and evaluation of responsible gambling campaigns at Forum 2026 in Rome on 14 October. She said campaign designers should tailor messages to different audiences and assess their effects after distribution.

Cinzia Castiglioni, scientific director of Fondazione FAIR, said responsible gambling communication should be based on knowledge of its intended audiences and should include an assessment of results, rather than only the distribution of prevention messages. She spoke on 14 October at the second edition of Forum 2026 in Rome, an event dedicated to the effectiveness of communication and player protection, according to a report of her remarks.

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