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Senate dossier estimates Italian responsible-gambling campaigns at €7m annually

Regulation

An Italian Senate budget dossier says gaming concessionaires’ responsible-communication campaigns are estimated to cost about €7m a year, including about €3m in 2026. The proposed tax rules would treat these investments as representation expenses subject to deduction limits and disallow certain sponsorship costs tied to gambling information or odds-comparison services.

The estimates and proposed deduction rules give concessionaires figures relevant to tax planning for responsible-communication spending.

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Regulation

FAIR-Ipsos study finds 21% recall responsible-gambling campaigns in Italy

A FAIR-Ipsos study presented in Rome found that 80% of surveyed Italians considered communication important or fundamental to preventing gambling-related disorders, while 21% recalled a responsible-gambling campaign in the past year. The study surveyed 1,000 people aged 18 to 70 and interviewed 30 opinion leaders; 44% rated the sector's development over the previous one or two years negatively.

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