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Cashpoint adopts Merkur Bets brand and EveryMatrix platform in Denmark

Deals & M&A

Cashpoint has operated under the Merkur Bets brand in Denmark since 22 September 2026, reportedly, as part of Merkur Group’s international betting rebrand. The relaunch includes an EveryMatrix platform combining retail and online sports betting, adds online casino to Cashpoint’s Danish offer for the first time and is prompting nearly 200 venues to update their branding.

The platform brings Cashpoint’s Danish retail and online betting onto one system and adds online casino to its offer.

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Deals & M&A

Merkur Group sponsors German table football Bundesliga finals weekend as main sponsor

The Merkur Group was main sponsor of the German table football league's (DTFL) Bundesliga finals weekend, held on 26 and 27 September in Limburg an der Lahn. TFC St. Wendel won the men's title 42:37 against Silpion Hamburg, while Bears Berlin took the women's championship. Merkur's marketing head said the company has been a partner of the DTFL for many years.

The Merkur Group was main sponsor of the Bundesliga finals weekend of the German table football league, the DTFL, the company said in a press release. The event took place on 26 and 27 September at the Kreissporthalle in Limburg an der Lahn, where the men's and women's Bundesliga seasons concluded with the deciding match days and playoffs.

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