SectorWire
SearchRegister
MenuClose

Brightstar and Newlink Italy update Lottoitalia game branding

Business

Brightstar has updated the visual identity for Il Gioco del Lotto, 10eLotto and MillionDAY, with design work by Newlink Italy. Brightstar said the new system is already being used for FAI3 and FAI4, which launched in Italy on 18 March; the Lotto concession began in November 2025 and runs for nine years.

The rebrand spans three established lottery games and provides the visual system used for the newly launched FAI3 and FAI4.

Request a correction

Flag an issue

Keep reading