Brazilian state lotteries face digital advertising barriers over Bet.br domain
Brazilian state lottery representatives said at BiS SiGMA South America 2026 that the lack of access to the Bet.br domain prevents them from advertising on digital platforms. Eduardo Paiva, chief executive of Loteria do Tocantins, said platforms require evidence of federal approval through the domain; operators have turned to influencers and offline channels.
State lotteries may need to rely on physical retail and other channels while digital platforms restrict their advertising.