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Brazilian state lotteries cannot advertise digitally without Bet.br domain

Regulation

Brazilian state lottery operators said they cannot promote advertisements on digital platforms because they lack the Bet.br domain, which the source says is unavailable to the state-lottery sector. The issue was discussed at a BiS SiGMA panel on 9 April; representatives said operators are turning to influencers and physical retail instead.

The restriction affects how state lotteries can reach customers through digital advertising.

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Regulation

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