Brazilian rules prohibit licensed sportsbooks from offering markets on entertainment events, including television dramas, reality shows, award ceremonies and elections. The restriction means operators cannot legally take bets on the identity of a character’s killer, while informal pools and non-monetary polls continue.
The restriction defines which event categories licensed betting operators may offer to customers in Brazil.
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Brazil’s federal government was preparing a provisional measure to prohibit online gambling and restrict sports betting, with the final text still under development, according to a report. The government intended to publish it in the coming days; clubs and betting companies were organising opposition, while the industry estimated the proposal could put about R$1bn in sponsorships at risk if adopted as drafted.
Globo may prohibit betting-company sponsorship of reality shows in Brazil, according to a report by Folha de S. Paulo. The report said the January 2027 edition of Big Brother Brasil would not carry betting-house sponsorship.
Globo is preparing a new internal manual on betting advertising after viewers complained about promotions during the 2026 World Cup, reportedly with criticism focused on CazéTV. The proposed rules under review include restricting presenter endorsements and betting-related content in reality shows; Globo said its advertising follows Brazilian law and regulatory requirements. Conar opened a case concerning CazéTV, while Senacon began a procedure examining broadcasts by Globo, SBT and N Sports.
Brazil’s Ministry of Justice is investigating CazéTV, Globo and SBT over suspected abusive betting advertising during prime-time World Cup broadcasts. Separately, a Klavi survey found 34.8% of Brazilians had placed bets since the tournament began, compared with 11% in May; it covered transfers to legal betting sites and a sample of 1.2 million people.
Brazil’s National Consumer Secretariat (Senacon) notified Globo, SBT, N Sports and Amazon to provide information about fixed-odds betting adverts shown during World Cup broadcasts, reportedly giving them ten days to respond. The requests form part of market monitoring, distinct from the preliminary investigation involving CazéTV; Senacon said responses could inform recommendations on advertising rules and future action by the Secretariat of Prizes and Betting (SPA).