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Brazil has eight operating state lotteries as expansion progresses

Regulation

Eight Brazilian states operate their own lottery services, while nine are at an advanced implementation stage and seven are considering the model. States may run lottery games themselves or award operations to private companies through tenders; in Paraná, five companies hold fixed-odds betting licences but have not begun operations.

State lottery expansion creates potential licensing and tender opportunities for operators across Brazil.

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Regulation

Brazil betting ban could return football sponsorships to 2025 levels

A projection cited by journalist Gilmar Ferreira suggests Brazilian football sponsorship contracts could fall in 2027 after the betting prohibition, potentially returning to levels seen through July 2025. The figures are expectations from sports-market professionals, not cuts announced by clubs; the projection puts Flamengo’s main sponsorship at about BRL 115 million annually and Fluminense’s at BRL 40 million fixed.

Brazilian football sponsorship contracts could fall in 2027 after the country's betting prohibition, according to a projection cited by journalist Gilmar Ferreira in his Extra column. Sports commercial market professionals expect contracts to return to the levels in force up to July 2025, even if the federal government's provisional measure is amended or loses validity, the projection says. The projections are expectations of sector professionals rather than cuts already announced by the clubs.

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