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Brazil gaming and betting digital advertising investment rises 192% in 2024

Regulation

Gaming and betting recorded Brazil’s fastest growth in digital advertising investment in 2024, rising 192%, a study by IAB Brasil and Kantar Ibope Media found. The study reported that the wider digital advertising market reached R$37.9bn, up 8% year on year; it linked the sector’s growth to virtual casinos and the spread of the “jogo do tigrinho”.

The reported increase gives operators and investors a measure of advertising activity in Brazil’s gaming and betting sector.

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ANJ extends French advertising oversight partnership to games involving monetisable digital objects

Reportedly, France’s ANJ has expanded its cooperation with advertising body ARPP to cover gambling-like online games involving monetisable digital objects. The scope includes tokens, blockchain and cryptocurrencies. Licensed operators must continue submitting marketing strategies to ANJ six months before launch for prior review.

France's gambling regulator, ANJ, has extended its cooperation with the advertising regulation body ARPP to cover advertising for online games that resemble gambling and involve monetisable digital objects such as tokens, blockchain or cryptocurrencies. ARPP will continue to act as an independent observer of commercial communications for online gambling.

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