ANJ extends French advertising oversight partnership to games involving monetisable digital objects
By SectorWire desk ·
Summary
France’s ANJ has expanded its cooperation with advertising body ARPP to cover gambling-like online games involving monetisable digital objects, citing published reporting. The scope includes tokens, blockchain and cryptocurrencies. Licensed operators must continue submitting marketing strategies to ANJ six months before launch for prior review.
Why it matters
Suppliers of gambling-like games involving monetisable digital objects now fall within the ANJ–ARPP advertising oversight partnership’s expanded scope.