Blask’s study of online gambling in Brazil, Mexico, Argentina, Colombia, Peru and Chile found that Saturdays had the highest weekly activity in all six markets. It identified daily peaks from 18:00 to 22:00 local time and said smartphones accounted for more than 85% of traffic.
The findings give operators market-specific timing and device data for planning customer communications.
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Polymarket draws more branded search interest in US prediction markets, citing Blask data. Kalshi leads trading volume and is narrowing the search gap.
Polymarket held the largest share of branded search demand in US prediction markets between January and August 2026, while Kalshi led trading activity, according to Blask data. Blask tracked search demand for prediction markets over the period and measured it with its Brand's Accumulated Power (BAP) metric.
The United States, Canada and Mexico collectively generate approximately 39% of worldwide iGaming revenue. The report attributes the estimate to betting analytics platform Blask.
Blask data reportedly show betting-brand searches in Brazil rose above their weekday baselines on all six days the national team played at the 2026 World Cup. Searches on the 19 July final day were 8% below a typical Sunday, then fell 27% below a typical Monday the next day; the Haiti match produced the largest relative rise, at 31%.
CasinoCanada research estimated Stake’s Canadian market value at CAD2.50bn. The research assessed 301 gambling brands and ranked Stake first, stating that it held no provincial licence. It cited Blask’s August 2026 estimates of CAD712m in offshore wagers and CAD484m through licensed operators.
Blask data covering June 2023 to May 2026 shows traditional US iGaming demand peaks in September, while sweepstakes demand is strongest in March. June is the weakest month for both segments nationally, the company’s analysis found.