Blask data covering June 2023 to May 2026 shows traditional US iGaming demand peaks in September, while sweepstakes demand is strongest in March. June is the weakest month for both segments nationally, the company’s analysis found.
Operators can use the differing seasonal demand patterns when planning activity across traditional iGaming and sweepstakes markets.
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Reportedly, Offshore casinos increased their share of New Jersey's Blask Index from 26.40% in September 2025 to 33.25% in August 2026. Their share of projected revenue, measured through Competitive Earning Baseline, increased from 28.52% to 30.26% over the same period.
Offshore casino brands increased their share of New Jersey's iGaming Blask Index from 26.40% in September 2025 to 33.25% in August 2026, according to figures. Their share of projected revenue, measured through the Competitive Earning Baseline (CEB), rose from 28.52% to 30.26% over the same period.
Reportedly, Blask measured a 78.2% weekly decline in Brazilian online gaming demand over the seven days ending 4 October. The analytics provider shared the findings in a briefing based on its Blask Index.
Polymarket draws more branded search interest in US prediction markets, citing Blask data. Kalshi leads trading volume and is narrowing the search gap.
Polymarket held the largest share of branded search demand in US prediction markets between January and August 2026, while Kalshi led trading activity, according to Blask data. Blask tracked search demand for prediction markets over the period and measured it with its Brand's Accumulated Power (BAP) metric.
The United States, Canada and Mexico collectively generate approximately 39% of worldwide iGaming revenue. The report attributes the estimate to betting analytics platform Blask.
Blask data reportedly show betting-brand searches in Brazil rose above their weekday baselines on all six days the national team played at the 2026 World Cup. Searches on the 19 July final day were 8% below a typical Sunday, then fell 27% below a typical Monday the next day; the Haiti match produced the largest relative rise, at 31%.