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Blask finds UK and Turkey have lowest iGaming demand concentration across 133 markets

Regulation

Blask analysed iGaming brand demand across 133 markets, with the UK and Turkey the only ones where the top 10 brands held less than half of demand. For the 12 months ending April 2026, the top 10 shares were 45.3% in the UK and 49.9% in Turkey, according to Blask data. The report also put the US share at 56.9%.

Blask’s figures show top brands hold less than half of demand in the UK and Turkey, indicating less concentrated markets.

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Deals & M&A

Blask data shows Bet365 leads Brazil affiliate network as Betsson and BetMGM grow fastest

Reportedly, Affiliate monitoring by Blask shows Bet365 appears on 53 sites in Brazil, the widest affiliate presence, with Betano and Stake tied at 44 each. Betsson and BetMGM each added eight new affiliate sites in the past month, the fastest growth. Blask tracks 315 affiliate sites and 583 active brands in the Brazilian market.

Bet365 has the widest affiliate presence in Brazil, appearing on 53 sites, according to affiliate monitoring by Blask. Betano and Stake are tied for second place with 44 sites each, ahead of Superbet with 43 and Novibet with 41.

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