BetMGM and Marriott Bonvoy expanded their rewards partnership into Alberta, where eligible customers can link accounts and exchange gaming points for hotel loyalty rewards. BetMGM said the programme is also available to eligible customers in Ontario; the partnership first launched in the U.S. in 2024.
The expansion adds a hotel-rewards redemption option for eligible BetMGM customers in Alberta.
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Blueprint Gaming and BetMGM announced the US launch of the Game of Thrones online slot through White Hat Studios’ House of Brands portfolio. The game is available at BetMGM Casino in New Jersey, Michigan, Pennsylvania and West Virginia, and at Borgata Online in New Jersey and Pennsylvania.
Reportedly, BetMGM is directing more marketing towards New Jersey, Pennsylvania, Michigan and West Virginia, where it offers both online casino and sportsbook products. Online casino generated approximately 68% of Q3 revenue, with revenue from that segment increasing 6% year on year to $483m.
Online casino accounted for roughly 68% of BetMGM's third-quarter revenue, and the operator now plans to concentrate more marketing spending on the four markets where it runs both a casino product and a sportsbook. Those states are New Jersey, Pennsylvania, Michigan and West Virginia. By contrast, the company's mobile sportsbook is regulated and available in 25 jurisdictions. Online Poker Report covered the shift, drawing on a company release and the earnings call.
BetMGM reported third-quarter net revenue of $710 million, up 7% year on year, and adjusted EBITDA of $86 million, more than double the prior-year figure. Average monthly active users fell 3% to 878,000; the company attributed the decline to changes in player acquisition and management. BetMGM reiterated 2026 revenue guidance of $2.9 billion to $3.1 billion and adjusted EBITDA guidance of $300 million to $350 million.
BetMGM chief executive Adam Greenblatt expects the total addressable market for prediction markets to contract before a Supreme Court hearing. He also said BetMGM was withstanding competitive pressure, with betting handle increasing by 3%.
It was reported that BetMGM is retreating from states without iGaming as prediction markets affect its business. CEO Adam Greenblatt said the company continues to focus on higher-value, higher-staking players.