BetMGM extended its partnership with poker player Darren Elias, who has represented BetMGM Poker since 2021, according to the report. Elias will continue appearing in online poker campaigns and at tournament festivals, and will contribute content to BetMGM’s sports betting blog.
The extension continues BetMGM’s use of Elias in poker marketing and adds a content role.
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Reportedly, BetMGM has extended its partnership with NHL player Connor McDavid by several years. The renewal centres on responsible gambling material and tools, and the pair aim to reach new US markets.
BetMGM Rewards is adding live-event ticket redemptions through Gametime, according to the headline. The source text was not available, so further details of the arrangement are not stated.
BetMGM has extended its partnership with Edmonton Oilers captain Connor McDavid and plans to launch a new advert featuring him, reportedly after Alberta’s iGaming market opened. The pair have worked together since 2022, mainly promoting BetMGM’s responsible gambling tools.
PENN Entertainment signed a multi-year agreement with the NFL naming theScore Bet an official partner for sportsbook and iCasino in Canada. The agreement covers PENN's Canadian gaming brands in Ontario and Alberta and includes access to league and team intellectual property, marketing and advertising assets, according to PENN.
BetMGM and the Minnesota Vikings agreed a partnership making BetMGM the team’s official sports betting and online casino partner in Canada. BetMGM received rights to use team and player marks in Ontario and Alberta and launched an exclusive Vikings-branded casino game in both provinces, created by Design Works Gaming.