bet-at-home has launched Fast Track’s player-engagement platform across its sports betting and casino operations, the companies said. The service combines CRM, rewards and gamification tools, and bet-at-home is also using Fast Track AI to automate CRM workflows.
The agreement adds a shared CRM and player-engagement platform across bet-at-home’s betting and casino operations.
The day’s most important stories, free. One email a day.
bet-at-home.com reported net revenue of €18.96m for the first half of 2026, down 3.6% year on year. The supplied report text gives no further financial detail.
Exalogic and Fast Track completed a technical integration and compliance alignment for CRM workflows in Italy, the companies said. More than 20 licensed Italian gaming brands use Exalogic technology, and several operators are already live with Fast Track's AI workflows.
Reportedly, Exalogic expanded its collaboration with Fast Track on 18 August to introduce agentic CRM workflows in Italy. The collaboration covers Exalogic’s network of licensed brands.
NetWin.it selected Fast Track’s CRM, Rewards and Greco products for player engagement across its Italian operation, the companies said. The systems will be deployed together on a single customer model; NetWin.it operates an ADM-licensed online casino and sportsbook.
Terragon has appointed Tim French as commercial director, the company said. French previously worked at Greco and Fast Track, and will support Terragon’s efforts to broaden access to its player account management technology.