Esporte Clube Bahia ended its main-sponsorship agreement with Viva Sorte Bet, while Viva Sorte Capitalização will remain a secondary sponsor. The club said it signed Banco BMG to a contract running through the end of 2028, but the bank will not take the main-sponsor position; that space remains unassigned.
The changes affect a betting company’s sponsorship rights and leave Bahia’s main shirt position open.
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Nine of the 18 clubs in Brazil’s 2026 women’s Série A1 have a betting company as their main shirt sponsor, according to reported commercial data. The season began on 12 February, and six clubs started without a main shirt sponsor.
Zitro Digital has agreed to supply its gaming portfolio to Brazilian operator Esportes da Sorte for its platform. Esportes da Sorte said the partnership expands its content offering and that it would work with certified suppliers in line with Brazilian regulatory and responsible-gambling requirements.
RubyPlay and Esportes da Sorte have partnered to add RubyPlay and Koala Games titles to the operator’s Brazilian platform, the companies said. The rollout also includes integrations with Esportes Gaming Brasil brands LOTTU and OnaBet.
Twelve clubs in Brazil’s 2026 Série A display sports betting brands as their main shirt sponsors, down from 18 in the previous season, according to a reported survey. Flamengo has a reported annual Betano contract worth R$268 million; six clubs did not renew betting sponsorship agreements after their previous deals ended.
Esportes da Sorte has notified Corinthians that it plans to terminate its principal sponsorship, reportedly arguing Brazil’s betting ban prevents it from meeting its contractual obligations. Corinthians opposes termination and says the agreement should remain suspended until the legal issue is resolved; the parties are discussing the matter through their lawyers. The agreement provides for R$150m annually, potentially rising to R$200m against performance targets.