Sunderland agreed a multi-year sleeve sponsorship with Shuffle, whose logo appeared on the club’s shirts for the first time on 12 September. The club said the partnership also includes content, fan experiences, digital activations and influencer marketing; Shuffle does not hold a UK gambling licence.
The deal shows clubs can enter gambling partnerships beyond the ban on gambling brands as main shirt sponsors.
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The UK government is reportedly preparing a public consultation on restricting sports sponsorship by gambling operators without a UK Gambling Commission licence. The proposal would not cover licensed operators; the report also says Italy’s ADM has again listed Polymarket among blocked sites, putting its sponsorship agreement with S.S. Lazio under scrutiny, with no official action against the club reported.
Reportedly, Affiliate monitoring by Blask shows Bet365 appears on 53 sites in Brazil, the widest affiliate presence, with Betano and Stake tied at 44 each. Betsson and BetMGM each added eight new affiliate sites in the past month, the fastest growth. Blask tracks 315 affiliate sites and 583 active brands in the Brazilian market.
Bet365 has the widest affiliate presence in Brazil, appearing on 53 sites, according to affiliate monitoring by Blask. Betano and Stake are tied for second place with 44 sites each, ahead of Superbet with 43 and Novibet with 41.
EveryMatrix signed an agreement with Stake to provide casino content through its aggregation technology, the companies said. Stake will gain access to more than 45,000 games from over 360 providers, including content developed by EveryMatrix through Fantasma Games. The companies said the arrangement supports Stake’s activity in regulated markets.
Evoplay has partnered with Peruvian operator Te Apuesto, with titles including Penalty Shoot-out: Street and 3 Crowns: Coin Hunt due to go live on its platform. The report also describes deals involving EveryMatrix and Stake, Games Valley and Clawbuster, Playson and World Sports Betting, and Kiron and SportyBet across five African markets.
ScatterKings has taken its game portfolio live on Stake, according to the headline. The available article text does not identify further terms of the arrangement.