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Everton renews Stake partnership with sleeve branding from 2026–27

Deals & M&A

Everton has renewed its multi-year partnership with Stake, with the betting brand moving from the front of the club’s shirts to the sleeves from the 2026–27 season. The deal continues despite UK Gambling Commission concerns about promoting platforms not licensed in the UK; Everton and Stake said future marketing would meet regulatory requirements.

Everton retains Stake branding while the club and partner say future marketing will meet regulatory requirements.

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Deals & M&A

Blask data shows Bet365 leads Brazil affiliate network as Betsson and BetMGM grow fastest

Reportedly, Affiliate monitoring by Blask shows Bet365 appears on 53 sites in Brazil, the widest affiliate presence, with Betano and Stake tied at 44 each. Betsson and BetMGM each added eight new affiliate sites in the past month, the fastest growth. Blask tracks 315 affiliate sites and 583 active brands in the Brazilian market.

Bet365 has the widest affiliate presence in Brazil, appearing on 53 sites, according to affiliate monitoring by Blask. Betano and Stake are tied for second place with 44 sites each, ahead of Superbet with 43 and Novibet with 41.

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