ASA blocks sports-linked gambling adverts by Betway, Kwiff and Sky Bet in UK
The Advertising Standards Authority (ASA) blocked campaigns by Betway, Kwiff and Sky Bet in the UK after finding content featuring a football club logo and sports figures could appeal to minors. The ASA also initiated its challenge to Sky Bet’s Gary Neville post without public complaints; operators criticised uncertainty in how the rules are applied.
The decisions raise uncertainty for operators using sports figures and club branding in advertising.