ANJ sets 2026 promotional budget limits for French gambling operators
France’s ANJ said operators’ planned promotional spending for 2026 is projected to reach €785 million, nearly 25% above 2025. The regulator approved their marketing strategies but barred operators from exceeding declared budgets, warning that breaches could trigger targeted audits. It also advised some companies to reduce social-media spending and retention incentives.
Operators must keep promotional spending within declared budgets or risk targeted regulatory audits.