Italy’s commission sets campaign themes and paid digital-spending limits
By SectorWire desk · · Updated
Summary
Italy’s government commission sent concessionaires its 2026 responsible-communication programme. Annual spending is 0.2% of net revenue, capped at one million euros, for preventive information covering financial risks, addiction, protection tools and illegal gambling. Television, radio and print take priority; paid social and digital advertising may use at most 35% of campaign budgets, while unsponsored information remains permitted.
Why it matters
Concessionaires must fund preventive campaigns within specified spending rules; the digital cap leaves unsponsored information permitted.